1) The Content Role Framework
Every post has a job. When you know the role, you can build a balanced week of content instead of posting randomly.
Attract
Pulls in new people. Hooks, bold statements, relatable wellness truths.
Relate
Builds trust. Identity content, self-care stories, values, vulnerability.
Educate
Positions you as grounded. Mini-lessons, wellness breakdowns, thought leadership.
Convert
Invites action. Offers, waitlists, soft CTAs, calls to join your next step.
Quick Rule
If you’re posting daily, aim for: 2 Attract, 2 Relate, 2 Educate, 1 Convert each week. (Adjust based on your audience size and offer cadence.)