Let’s start with the basics.
You’ve likely been hearing the words ‘digital marketing’ but may still be confused on exactly what it is.
Algorithms, funnels, hashtags, affiliate links, content calendars… it can seem like woo when you’re new — like everyone’s in on a secret language except you.
But here’s the truth:
Digital marketing is simply how you show up online, build trust, and get paid.
Whether you’re a coach, healer, creative, or just exploring new income streams — digital marketing is the bridge between your gifts and your goals. And no, you don’t need a degree, a huge following, or to post every single day.
You just need a simplified strategy — and a few tools that make content creation feel effortless.
📌What Is Digital Marketing, Really?
Digital marketing is how brands show up online: connecting with the right people, building trust, and offering value that aligns with their audience.
It covers things like:
Social media (Instagram, TikTok, Pinterest)
Email marketing (your email list)
Content marketing (blogs, video, podcasting)
Selling digital products or services (like courses, ebooks, or templates)
Search engine optimization (SEO) (so people find you on Google)
Affiliate marketing (sharing links to earn commission on products you love)
You don’t need to do all of these. You can pick one or two and start small.
💡 Why Digital Marketing Feels So Overwhelming
Let’s be honest — most people try to:
Be everywhere at once
Copy what others are doing
Post without a real plan
Start from scratch every time
That’s a fast track to burnout.
Instead, the key is to keep it simple and intentional. Show up with purpose. Reuse content. Use tools that save you time. Enter: the Self Care Hustler way.
The SCH Method: Content That Doesn’t Burn You Out
Here’s how I help beginners create consistent content without the mental drain:
1. Use AI (like ChatGPT) to spark ideas
Think of it as your digital assistant. You still lead — AI just makes it faster.
2. Use Done-For-You Templates
Canva quote designs, caption starters, post planners — so you’re not staring at a blank screen.
3. Post With Intention
2–3 times a week is enough when your content has clarity and voice.
4. Protect Your Energy
Batch create, automate, and honor your self-care as part of your business strategy.
👜 Grab Your Free Starter Bag
You don’t need a 20-step plan to begin. You just need a little clarity — and content that’s ready to go.
✨ That’s why I created The New Creator Starter Bag — your free digital welcome gift packed with everything you need to start posting confidently:
5 Canva quote templates (editable + on-brand)
5 caption prompts powered by ChatGPT
Printable Daily Reset Checklist
👉 [Download The New Creator Starter Bag] — and finally show up online without stress, burnout, or overthinking.
