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Words That Convert

Copywriting is the process of writing persuasive, compelling, and interesting copy for the web, advertising, or other forms of marketing.
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As a new entrepreneur, you may be noticing the term “copy” or “copywriting,”  and you are probably wondering, “what exactly is copywriting?”

I was in the same boat when I first discovered the word along my entrepreneurial journey. If I am honest, I assumed the term had something to do with copying someone’s writing!

Now that I have an understanding of copywriting, I want to explain to people that may be unfamiliar with the definition and the importance of incorporating copy in your writing.

What Is Copywriting?

Copywriting is the process of writing persuasive, compelling, and interesting copy for the web, advertising, or other forms of marketing. The goal of copywriting is to get people to take a certain action, whether that’s clicking on a link, buying a product, or signing up for a service.

Copywriters use a variety of strategies to get people to take action. They might use strong emotional appeals, or they might focus on the benefits of taking action. They might also use persuasive language and powerful storytelling to get their point across.
 
“Subscribe now!” “Join Us!” -You’ve probably come across those phrases and similar others a zillion times in the online space. 
 
They typically serve the same purpose: Click here to give us your email address. 
 
Both serve the same purpose but are they saying the same thing?
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Do you believe one word can change a narrative completely? 
 

In my personal and professional experience, the answer is yes. There is power in words and the way we use them.

The Importance of Copywriting

As an entrepreneur in the digital space, it’s important to be familiar with The Science of Copywriting, The Psychology of Headlines, and the Art of CTAs.

When used correctly, they can convert browsers into buyers, increase engagement, and help a business achieve its goals.

If you’re looking to increase your conversion rates, try using some POWER words in your copy. This list of 30 words will help get your creative juices flowing and result in more sales. Enter your name and email to access your FREE download.

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